On-Page SEO on a Page or Article

Each page or article in a website will be indexed by search engines. Therefore, you need optimize your pages or articles. Each page or article can have their own keywords. Here is how to optimize a page or an article.

• Determining keyword. Determine your keywords so that search engines will index the article in accordance with the keywords you want.
• Putting keywords in titles and subtitles. Titles, subtitles level 1 (H1), level 2 (H2), and level (H3) should contain keywords
• Spread the keywords in the body-text. Of course you should spread some keywords to the body-text.
• Giving emphasis on the keywords. Use a typeface such as bold, italic, and underlining to give emphasis on certain keywords.
• Putting ALT tags on images. What is an ALT tag? When you put the mouse pointer on an image in a page, some words will pop-up. The words were ALT tags . Put your keywords in the ALT tags. This is easily done on WordPress.

Primary and Secondary Keywords for On-Page SEO

As discussed in the previous article, “Do Both, On-Page and Off-Page SEO“, on-page SEO is the optimization of content. On a website, relating to on-page SEO, there are two things that need to be distinguished, namely the main content of the website and supporting content that is on every other page (in addition to the main page). The main content of the website reflects the overall content of the website which usually exist on the Home page.

The main content is supported by other contents on the second page, third page, and so on, or supported by each article on blog in the website. Content on these pages or on each article must be related to the main content. Thus the website will be more focused and has sharper segmentation. Your audience will love the website content, as well as search engines.

When associated with keywords, then there will be the main keywords related to the main content and secondary keywords in each page or article. In WordPress, these two types of keywords are very important especially when using SEO plugin like All in One SEO Pack. In such a plugin, you must fill in all the main keywords at the time of completion of installation, and secondary keywords on each finished writing an article.

Do Both, On-Page and Off-Page SEO

There are two things of SEO techniques, i.e. on-page and off-page SEO. On-page SEO means optimizing your content or your pages on your website, so that search engine will “fall in love” with your content. And your content will be ranked higher by the search engine.

On-page SEO is very important because here you have full control over your content. You can do the optimization with maximum results. But keep in mind that your content is not only loved by search engines, but also by your visitors. Your audiences should get the maximum benefit from your content.

Conversely, off-page SEO means optimization outside your content. Here you have less control. The first thing you should do is to make your content more beneficial to your audiences. The more useful the content, the more people will  link your website. Thus you will get a lot of backlinks. This is a major effort in addition to getting backlinks from other sources, such as submitting articles to article directories, exchanging links with other website owners, and so on.