Do Both, On-Page and Off-Page SEO

There are two things of SEO techniques, i.e. on-page and off-page SEO. On-page SEO means optimizing your content or your pages on your website, so that search engine will “fall in love” with your content. And your content will be ranked higher by the search engine.

On-page SEO is very important because here you have full control over your content. You can do the optimization with maximum results. But keep in mind that your content is not only loved by search engines, but also by your visitors. Your audiences should get the maximum benefit from your content.

Conversely, off-page SEO means optimization outside your content. Here you have less control. The first thing you should do is to make your content more beneficial to your audiences. The more useful the content, the more people will  link your website. Thus you will get a lot of backlinks. This is a major effort in addition to getting backlinks from other sources, such as submitting articles to article directories, exchanging links with other website owners, and so on.

Two Things of SEO Techniques

Determining keywords is the first step of implementing SEO techniques. Keyword should be determined before creating contents of a website. As you might guess, keywords related to the content and purpose of your website . For example, your website content is about “how to take photos with a digital camera“, then your keywords could be "taking photos" or it could be "taking photos with a digital camera“.

After determining the keywords, the next step is to create websites content that contain those keywords. There are many ways to place keywords within your website or your article - which will be discussed in upcoming article.

After the content optimization, a robot of search engines will index the content. By applying the keywords in the content, search engines will have a conclusion about your contents. If anyone is searching for information containing the keywords, search engines will display links to your website.
But there will be many links on the search engine result. Your link will be competed with others. Your position on the search engine result will depend on your rank. The most relevant content or website - that have many backlinks (referenced by other websites) will be ranked higher. Therefore we need to get backlinks as many as possible.

Getting backlinks is not so easy. But there are some methods to have them. One of the methods is to actively provide feedback on forum sites on the same topic to your content. There we can provide some solutions to other forum members, and you can put a link to your website in the forum.
You can also have some backlinks by submitting some articles to some article directory sites. You can add a link in each of the article. And there are many other ways to get backlinks, such as link exchange with other websites, buying links, etc.

After you do these two things (optimizing content and getting backlinks), your website may not be displayed in the top 10 of search engine results. It depends on the level of competition. If there are many websites that have the same content as ours, it will be difficult to occupy high ranking or in the top ten of the search engine results. But you have to be optimistic for having high ranking. Keep optimizing your content and getting as many backlinks as you can. And the most importantly, continue to develop your website content that is useful to your visitors.

Implementing SEO on WordPress

SEO (search engine optimization) is a technique to increase the number of visitors to a website coming from search engines. If your website is frequently displayed in search engine results, there is a chance that the traffic or the number of visitors will increase. It is true, if your website is displayed in the first page of the search engine results. This can be achieved by using the SEO techniques. In WordPress there are many ways to implement the SEO techniques.

The SEO is related with keywords. A search engine users search for specific information by typing in keywords in search field. Keywords consist of a word or a phrase of words. For example, a user wants to find information about "digital cameras". They may type in a word "camera" or "digital cameras" in search engines such as Google. And if he wants to buy a digital camera, he may type in "cheap digital camera", and so on.

So your challenge as a website owner is that you have to make your website listed on the first page of search engine results for keywords that you specify. For example, your keyword is "cheap digital cameras", if users type in the keyword on search engine then your website is listed on the first page of the search engine results.

On WordPress there are some SEO techniques. You can use so many WordPress themes that support SEO, also there are WordPress plugins that help you to optimize your content. One of the plugins that effectively help you to optimize your content is SEOPressor. The plugin guide you step by step what you have to do.

When search engine users type in those keywords, and your website is, let's say, listed in number three on the list of the search results, it will be great chances of your website will be clicked by the users. But if your website link is posted on the second page the search engine results, it is unlikely that users to click your website link. It is because they rarely open the second page.