As discussed in the previous article, “Do Both, On-Page and Off-Page SEO“, on-page SEO is the optimization of content. On a website, relating to on-page SEO, there are two things that need to be distinguished, namely the main content of the website and supporting content that is on every other page (in addition to the main page). The main content of the website reflects the overall content of the website which usually exist on the Home page.
The main content is supported by other contents on the second page, third page, and so on, or supported by each article on blog in the website. Content on these pages or on each article must be related to the main content. Thus the website will be more focused and has sharper segmentation. Your audience will love the website content, as well as search engines.
When associated with keywords, then there will be the main keywords related to the main content and secondary keywords in each page or article. In WordPress, these two types of keywords are very important especially when using SEO plugin like All in One SEO Pack. In such a plugin, you must fill in all the main keywords at the time of completion of installation, and secondary keywords on each finished writing an article.
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Yoast SEO is a WordPress plug-in designed to help you improve some of the most important on-page SEO factors–even if you aren’t experienced with Web development and SEO. This plug-in takes care of everything from setting up your meta titles and descriptions to creating a sitemap. Yoast even helps you tackle the more complex tasks like editing your robots.txt and .htaccess.
Some of the settings may seem a little complex if you’re new to SEO and WordPress, but Yoast created a complete tutorial to help you get everything set up. And the team at WPBeginner made this handy video to help you get set up quickly.